The better you analyse churn, the better you're at reducing it. Watch to learn the perfect way to analysing Churn
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Churn is not just a Customer Success problem. It cuts across the product, support, pricing, usage, customer success, user experience, solution we are offering and more. Churn is inevitable. Period. But the better we analyze churn, the better we will be at reducing the churn. So, I think it’s time we set up a process to analyze our own churn. Or we will never learn or even worse we will learn with assumptions and from half baked data. To open our minds to learning, we need a process, which dictates that we do it right and holistically. Do remember that a closed mind can still deceive a process, although it’s always hard to ignore the data.
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