Segment is a product analytics tool that enables you to capture data on how users interact with your product. With this integration, unlock countless possibilities for your customer success team, like analysing product usage data to create complex health scores or automated playbook. You can define lifecycle events based on the tracked events
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It's crucial to determine whether or not your customer is enjoying the product. T
here are several metrics for this.
1. Product Adoption Rate: Total Number of Purchased Account Licenses / Number of Unique Daily Logins
2. Feature Adoption Rate = Weekly Logins / Number of Times Feature Accessed
3. Daily/Monthly Active Users (DAUs/MAUs) number
4. The percentage of active users in your total customer base
1. Product adoption and time to value are easier to track.
2. Collect data on product adoption to see where the customer is in the process.
3. Automatically identify renewal, growth, and upsell opportunities.
4. Create a work list for the CSM to increase product adoption and reactivate dormant users using predetermined parameters.
5. Assign notifications and assignments to your CSM to ensure that your customer is on pace to accomplish the business goals.
Segment collect events from your product and give a complete and an unified data toolkit to your team members.
We can say, it gives a single view of your customers
A product analytics tool tracks users' behaviours on your product, such as views, clicks, and other activity associated with exploring a digital product.
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