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An important template to include in your CS kit! Over the recent years, B2B SaaS has become a highly competitive space. The voices of your customers have a unique value and it stands out! Customer advocacy is beneficial for reducing your marketing costs and also a great way to propagate the industry.
The first section of the template mentions broadly the ‘Steps’ in a Customer Advocacy campaign. Next to each step is mentioned the reason/goal why it makes sense to carry out the same.
The teams that are usually involved in the process are mentioned. Customer Advocacy should be co-owned by the Marketing, Sales, and CS teams. Advocacy requires the best of all the worlds. An advocacy program won’t function at full capacity if there’s no collaboration.
The time needed for an advocacy campaign to run its course is generally a year. It is because getting reviews, testimonials, case studies, etc. can be expected overnight. People will praise your brand only if they got value or they got their issue resolved.
The rest of the template covers the specific tasks to be carried out in a specific time frame.
An important template to include in your CS kit! Over the recent years, B2B SaaS has become a highly competitive space. The voices of your customers have a unique value and it stands out! Customer advocacy is beneficial for reducing your marketing costs and also a great way to propagate the industry.
The first section of the template mentions broadly the ‘Steps’ in a Customer Advocacy campaign. Next to each step is mentioned the reason/goal why it makes sense to carry out the same.
The teams that are usually involved in the process are mentioned. Customer Advocacy should be co-owned by the Marketing, Sales, and CS teams. Advocacy requires the best of all the worlds. An advocacy program won’t function at full capacity if there’s no collaboration.
The time needed for an advocacy campaign to run its course is generally a year. It is because getting reviews, testimonials, case studies, etc. can be expected overnight. People will praise your brand only if they got value or they got their issue resolved.
The rest of the template covers the specific tasks to be carried out in a specific time frame.
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