Customer Success Strategy
In SaaS economy, the success of a business is dependent on how successful your customers are. A customer is successful once he achieves the Desired Outcome through top-notch customer experience.
Customer experience is a sum total of all the touchpoints a customer has with your brand. In subscription economy, every day is an opportunity for churn. It’s essential for businesses to follow a strategical approach the moment a visitor is converted to a lead in the system.
For an effective success plan, you can segment and prioritize the customer base on the basis of:-
- Business Problems
- Industry type
- License/Order value
- Product Type
- Plan type
- Product Usage
Once the customers are divided into groups, it’s time to make a complete plan.