Customer Success Glossary

Common Customer Success terms that every CSM must know

Customer Success Success Stories

Whenever we read a book or watch a movie which has a compelling story, we develop an emotional connect with the characters. We’re so excited to share the story with our friends, peers, and family. That’s exactly what happens in the business world.

Hearing the success right from the customer builds trust and authenticity of the brand. Success stories focus on telling how successful the customer has been with product/service. An effective story revolves around the customer, business challenges, product selection and the journey to achieve the Desired Outcome.

The story could be in form of audio, video or text. An effective case includes following:

Success Stories can be used as references, social proof and serves as a marketing asset.

Other common terms

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