Customer Success Glossary

Common Customer Success terms that every CSM must know

Customer Stickiness

Stickiness is an approach or state to make the customers stick with your brand. This is done to ensure that customers continue to use the product and service in long term. In traditional business economy, making customers use the product after one-time payment was challenging.

However, in the subscription economy, there is a great opportunity to earn Repeat Customers by delivering constant value. The only way you can make it hard for customers to leave the brand is by making them successful.

How to Drive Stickiness?

How does Customer Stickiness help the business?

Other common terms

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