Achieve repeatble growth with customer segmentationSee Customer Success platform in action
Bucket your customers and users into cohorts with similar characteristics to help you to run programs, services and prioritizations that are tailored to each cohort.See Platform in action
The main parameters are:
1. Based on MRR- Enterprise/SMBs or Mid Market;
2. Location- (US, Asia, EMEA, etc);
3. Plans opted/product used
Segmentation by LOCATION
Segmentation by DEMOGRAPHY
Segmentation by PSYCHOGRAPHY;
Segmentation by TECHNOLOGY
Segmentation by INDUSTRY
Segmentation based on BEHAVIOR or usage
Segmentation by VALUE
Segmentation by NEEDS
It's important because it allows you to see which clients contribute the most revenue and have the most potential for growth. It also aids in the development of future product and campaign strategies.
SaaS Customer Segmentation is about dividing your customer base into segments with common requirements so you can provide solutions that are most suitable for each group and increase retention and growth income. Segments are frequently created to distribute scarce or costly resources to the most important customers.