According to a research study done by Mordor Intelligence, the compound annual growth rate estimated for the global customer success management market, let alone in the timeframe of 5 years (2021-2026) is estimated to be 25.02%. In fact, Linkedin named Customer Success Specialist as one of the top emerging growth roles in 2022 showing 34% annual growth in job listings. Thus it’s safe to conclude that the customer success industry is a powerful play for a career plan. Read further to know about Customer Success courses that you should be doing in 2022 to grow in your career.
Whether you are starting out as an early Customer Success manager or you are an existing CSM, looking to grow into the industry and expand your knowledge base, here is what you need. We have curated the best courses and training handpicked for you to select the best out of the best.
Customer Success Courses to pursue in 2022
1. Customer Success Manager: Fundamentals to your CSM Career
Creator : Gustavo Escobar Henríquez
Course Format: 2 hours on-demand video
Includes:
- 4 articles
- 3 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
This course is for:
- People looking for a new career in tech or software-based companies
- Salespeople or business professionals looking to switch industries or careers
- Professionals with basic knowledge of Customer Success
- Customer Success Managers that just got started in the career
- This course is NOT for experienced CSM, even though it is always good to review the fundamentals every now and then.
Description :
- Have a better understanding of what your job as Customer Success Manager will be like
- Understand the fundamental principles of Customer Success. Which will be the foundation for your career as a CSM
- Be more prepared for a Customer Success Manager job interview (we will not cover interview skills, your will be more prepared for the interview because you will know about customer success)
- Show your interviewers that you are more knowledgeable about Customer Success than most of the people
- Get ready to start your new job with as a Customer Success Manager
2. CSMath: Make Data-Driven Decision in Customer Success
Creator: Ed Powers
Course Format: 2.5-hour on-demand video
Includes:
- 1.5 hours on-demand video
- 2 articles
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
This course is for:
- Customer Success Operations
- Leaders (CCOS, VPs, Directors)
- Customer Operations
Description:
“Be more data-driven!” That’s the mantra from the senior bosses, but what does it mean?
Surprisingly, those same SaaS executives routinely make bad decisions simply because they misinterpret their data.
Becoming data-driven isn’t about using data–it’s about using data correctly.
This learning series helps Customer Success Operations, Customer Operations, Customer Success leaders, and business analysts learn and apply practical statistics in real-world Customer Success applications.
What you’ll learn
- Learn and apply basic statistical tools to solve real-world Customer Success problems
- Track churn accurately
- Measure and interpret NPS and CSAT in new ways
- Construct predictive customer health scores
- Increase forecasting accuracy
- Improve business results
3. Customer Success Manager (CSM) Elite
Creator: Nils Vinje, Founder & CEO, Glide Consulting
Format: 1-hour on-demand video
Includes:
- 2 articles
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
This course is for:
- Customer Success Managers
- People who want to know what it takes to become an Elite Customer Success Manager
- Anybody who is in a customer-facing role
- People who are responsible for customer accounts
- This course is not for people looking for an introduction to Customer Success Management
Description:
If you are a Customer Success Manager who loves to deliver value to your customers but struggles with how to ‘get it all done, you need a strong foundation in three key areas to become Elite.
The Elite Customer Success Manager…
- Has complete control over their time and calendar so they can methodically and consciously work through each day while their colleagues run around in a frantic state as they attempt to put out fire after fire.
- Has put the same level of time and effort into building strategic relationships internally as they do with their customers. These relationships enable the Elite CSM to get more done in less time and ultimately deliver for their customers at a higher level.
- Has mastered the most important areas when it comes to working with customers. They know…
- How to knock every customer call out of the park
- Ways to dig deeper with customers to go beyond surface-level conversations
- How to prioritize so it’s not only the ‘squeaky wheels’ that get the grease
- Ways to do account planning so they can double their capacity
- How to escalate when there’s a real problem and look like a rock star.
4. Customer Success – How to Understand Your Customers (Turn Listening into Fantastic Results)
Created by: Chuck Wall, Founder & CEO, MarketPowerGroup
Format: 1-hour on-demand video
Includes :
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
This course is for:
If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customers.
Description:
If you want to deliver the fantastic results your company needs in today’s crazy marketplace, it’s time to start listening to your customers like never before.
Listening is where you start; it’s the beginning of deeper understanding. Understanding your customers provides you with clear insight. And this clear insight will help you solve the real problems they need to solve. But it’s not always easy to understand today’s customers because they can be hard to figure out.
So, you’ve got to go deeper and become an “Insight Miner.” This course will show you how to begin.
In this course, you are going to learn some critical pieces to the customer puzzle:
- The three little words that will change your relationships with customers forever
- Why you must grasp The Four Spinning Plates of business
- How to close the growing “experience gap” between your company and your customers
- How the Customer Engagement Pyramid is an essential building block to success
- What customer insight really is and isn’t
- How “Big Data” is different than “Big Insight”
- How to create winning propositions the will turn reluctant prospects into loyal customers
5. Essential Customer Success: The definitive Customer Success Management course
Creator: Dale Roberts
Course Format : 3 hours on-demand video
Includes :
- 5 articles
- 8 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
This course is for :
Those who aspire to be Customer Success Managers, those new in positions,s or those who already consider themselves accomplished. The rigorous approach and underlying framework have been built on decades of experience so there is something for everyone, whatever their interest in Customer Success Management.
Description :
Learn from an instructor who has led customer success and professional services teams for two decades, has managed multi-million dollar businesses, and has advised some of the largest and most well-known organizations in the world including Ikea, Unilever, Nestle, Amex, and many, many more. Benefit from real, practical experience proven to drive best-in-class retention, revenue and to make you and your customer successful.
We are living in a customer-centered economy requiring an unerring focus on the customer and their success. This course is a full, practical, and thorough insight into the skills and routines required to be a Customer Sucess Manager.
This course is underpinned by a structured, comprehensive, and practical customer success framework that you will be able to take away, adapt and apply to your customers in your business.
Customer Success Training to do in 2022
1. Cisco Customer Success Manager (DTCSM) V2.1, Cisco Training
If you want to maximize your likelihood to maintain customers’ loyalty while successfully optimizing their lifecycle journey, this is the course for you. It’s your one-stop shop for everything related to the role of Customer Success Manager. Using real-life use cases and case studies, this is the perfect crash course if you want to gain more confidence in fulfilling your role’s core tasks to the max.
Associated Certification: Cisco Customer Success Manager
Price: $800.00
Duration: Equivalent of 3 days in the classroom
2. Customer | How To Manage Customer Feedback
Knowing how to ask for and gather feedback is one of the most important skills a Customer Success Manager should master. Once you complete this training, you will be able to identify gaps in your service and come up with solutions to fill them and create a strategy to proactively manage complaints before they arrive.
And the best part? This course is completely free.
Price: FREE
Duration: 38 minutes
3. SuccessCOACHING
Managed by industry leaders such as Todd Eby, James Scott, Andrew Marks, and Aaron Thompson, The CCSM program’s foundation in research provides specific insights into the core competencies of a Customer Success Manager and best practices of great Customer Success organizations.
The CCSM programs are backed by a body of knowledge collected from learnings derived from working with companies, both large and small, from across the globe, and offer an incredibly unique series of training programs designed for current and aspiring Customer Success professionals.
Wherever you are at in your career, a CCSM Certification will help you to achieve your goals!
4. CustomerSuccessBox 101 Training for CSMs
In this course, you will learn how to use CustomerSuccessBox effectively as a CSM. Also, how to make sense of the data that you see, how to plan the day to manage your portfolio of accounts effectively, and increase the retention rate.
Specifications include how to:
- Set up your profile.
- Manage your Tasks
- Manage your Alerts
- Track Product Adoption for Accounts and much more.
5. Customer Success | How To Actively Engage Your Customers
Though anyone can enroll in this course, we think it is better suited for those of you who already have experience in this field and want to learn new engagement techniques that they might not have thought about before. By the end of this training, you will be able to separate customers, customer insight, personas, propositions, and customer journey mapping. Also, you will try new tools that can help you improve your company’s customer engagement.
Price: 35 EUR
Duration: 1.5 hours
P.S. – The main image has been taken from pexels.com
