Since you choose to read this blog, I suppose you already know the gravity of Customer Success in a B2B SaaS business. The crux of providing a great customer experience to the customer lies in maintaining great customer health throughout the entire customer lifecycle. And this is where Customer Success …
Category: Customer Success Software
If you’re a SaaS firm, providing an extraordinary customer experience is what you should be focusing on. This is the true competitive advantage in today’s world. To attain that goal, you need- DATA! Yes. You need advanced analytics on customer data and their behaviors. But the real question here is- …
Imagine you’re in the peach-selling industry. You’re perfectly aware that your peaches are the best available. And you’d like to show it to others. So you give them a free bite of fruit before they choose whether or not to buy. Some people purchase, while others do not. After sampling …
Customer Success, as a function, is evolving fast. The field’s importance and responsibility are growing, but budget increases do not appear to be following suit. You might notice as a customer success manager that you’re spreading yourself too thin trying to take care of all of your customers at some …
Automation provides you the sixth instinct and an additional hand to create more productive engagements across all your accounts. In this day and age, all B2B SaaS firms want to optimize Automation to scale Customer Success in their organizations. Automation of the basic tasks such as the following can be …
In the glorious business of the SaaS space, one underlying truth that determines the growth and scaling of the business is that it takes several months to recover the Customer Acquisition Cost (CAC) and get to the profitable zone at a unit economics level. Hence it is essential that the …
The global customer success software market share will rise in 2022. It will grow from 978.22 million in USD (2020) to 3,538.03 million in USD (2026). It will register the CAGR of 24.43% for the forecasted period i.e from 2021 – 2026. So, this sector has taken a step to …
Have you been stuck with inherited sales tools that weren’t designed with the Customer Success Manager (CSM) in mind? Customer Success (CS) teams are going through a difficult transition in the subscription economy developing out of the ill-fitting garments that never offered them the right fit and trust in their …
There is a lot of data collected but deriving insights from its relations can give out valuable information. Customer health score gathers all the significant data of customers and analyzes the future behavior for a predictable time. Measure customer health scores to know how your customers are performing in real time. …
A SaaS customer only pays 5-15% of total potential Lifetime Value upfront, the rest will only come in as future revenue IF you’re able to retain that customer. And as per the Harvard Business School report. a mere 5% increase in customer retention could increase profits by 25-95%. This statistic …