Customer segmentation is an important step in your business process. It allows you to be more agile and responsive to your prospects and customers. Faced with a given category, you will be able to adapt your message, your commercial and communication actions. The objective is to better convert your prospects …
Category: customer segmentation
A lot of us believe that all customers are equal. Accept that not all your customers are equal. We have to segment customers so that we can work with each one of those segments in respective ways. But on what criteria do we actually segment customers? How to segment customers …
Customer segmentation has become vital to providing a holistic customer experience. When a company is small (< 100 customers) and is setting up the customer success practice, customer segmentation may not seem that important. There would be a small number of customers who can be managed, by a small customer …