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Category: customer segmentation

December 28, 2021

Boost Customer Engagement Through User Segmentation in B2B SaaS

In customer segmentation Jahan Patel
user segmentation drives engagement

Customer segmentation is an important step in your business process. It allows you to be more agile and responsive to your prospects and customers. Faced with a given category, you will be able to adapt your message, your commercial and communication actions. The objective is to better convert your prospects …

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June 12, 2021

Segmenting Customers- What is the best way?

In customer segmentation Swagata Kumar
What is the best way to segment customers

A lot of us believe that all customers are equal. Accept that not all your customers are equal. We have to segment customers so that we can work with each one of those segments in respective ways. But on what criteria do we actually segment customers? How to segment customers …

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May 22, 2019

How can SaaS Customer Segmentation drive Customer Success?

In customer segmentation Arnab Nayak
customer segmentation drives customer success

Customer segmentation has become vital to providing a holistic customer experience. When a company is small (< 100 customers) and is setting up the customer success practice, customer segmentation may not seem that important. There would be a small number of customers who can be managed, by a small customer …

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