Retaining and Acquiring has been the crucial aspects of every business so far but the real hit of the significance of each of these aspects came to our notice when the pandemic had to arrive. Now is when we very well know, that “retaining key customers” keeps us going. And acquiring …
Category: Customer Retention
* ABS corp, a B2B SaaS firm acquired as many customers as it wanted. Yet, success remained elusive. Why? It is because as they kept acquiring new customers, they overlooked the existing ones! As a result, customers churned and the firm couldn’t do anything about it. You don’t want to …
Haven’t you heard of acquiring customers is costlier than retaining customers yet? Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? They both are of equal significance and when the matter is to retain your loyal customers to have repeat business with you, this …
“You cannot buy engagement, you have to build engagement”. Whether or not your SaaS company provides huge customer success, it is substantial that a customer engagement model oversees proactive engagement with clients. In this blog, we will cover the distinctive engagement approaches across onboarding and retention. What is a Customer …
“A transaction was made and your product was bought.” Wow! What satisfaction when the businesses witness that. But is that all your responsibility? No, not at all! You can’t retain them just with an excellent product but also need to build a healthy relationship that makes the customers loyal to …
“Customer Retention” is kind of a buzzing word for the SaaS businesses on the digital platform. If you wonder why that’s exactly what matters for the businesses who have a monthly or annual recurring revenue. And to handle the tasks pertaining to customer retention, there is a Customer retention specialist …
Customer retention is the lifeblood of a SaaS company. Where the foundation of SaaS customer retention is renewals. According to a research study, a mere 5% increase in customer retention can lead to a 25% increase in company profits. On average it costs five times more to acquire a new …
The net revenue retention rate which you may also state as the net retention rate in SaaS businesses is an indicator that depicts the profits and the revenue earned by the business. Ultimately, the purpose of generating revenue is what gets you in the business loop. Let’s look at some …
Customer Acquisition and Retention play a key role in keeping in touch. And this is essential for achieving long-term goals and successes. When we talk about customer retention, we usually try to influence the loyalty of an existing customer. In this case, the visitor has already successfully completed the conversion …
If you’ve ever taken a Marketing 101 course, you’ve learned that retaining a customer is far more profitable than attracting new customers. It’s old wisdom, but it’s still valid today. Unfortunately, many SaaS companies overlook this and focus on generating new leads. The cost of acquiring new customers becomes very …