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Category: customer marketing

May 20, 2022

5 Easy Ways to Get a Customer Referral.

In customer marketing Amitha Shet
Featured image for customer referral

You might think a customer referral to be a new concept, one that has been around only recently. If you think that, well think again! The concept of a ‘customer referral’ goes back hundreds of years. If you are ever in any part of any town and ask a passerby …

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May 17, 2022

8 Effective Hacks to deal with Angry Customers.

In customer marketing Amitha Shet
featured image-deal with angry customers

It’s quite common to be unsettled in situations when something doesn’t go as expected and the immediate reaction to it is being raged to the situation or the person responsible for it. A similar scenario occurs with the customers as well and is no different. So, how do you deal …

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April 18, 2022

Top 8 Best Practises to Execute Voice of Customer Program!

In customer marketing Amitha Shet
Voice of Customer

Has there been a brand to this day that has survived without listening to customers? I say no! You have the business but its end goal is to sell the product to a customer after all. So it matters you listen to their needs and expectations from the product, identify …

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March 17, 2022

How is a Product-Centric approach different from a Customer-Centric one?

In customer marketing Amitha Shet
Product and customer centric approach

Steve Jobs said, “People don’t know what they want until you show it to them” back then and now Apple promoted the Apple Patently Watch saying, “How to take an ECG ”. Do you see the change in the paradigm shift in the way it is marketed at two different points …

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February 11, 2022

Thank You Note and Appreciation Letter for Customers

In customer marketing Amitha Shet
Appreciation letter

Want to build customer relationships? Then appreciate your customers for being there! As they are mostly the ones who allow sales in the future. Building a relationship comes with a “Thank you note to customers.” Make your customers feel appreciated by writing to them professionally. The impact of it may …

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January 14, 2022

How to optimize the customer advocacy process

In customer marketing Jahan Patel
driving customer advocacy

Providing constant value to the customers doesn’t automatically lead to them becoming your advocates. Many companies still believe the opposite. It is true to some degree but companies well versed in creating advocacy are treating it as a sales pipeline. They are embedding steps to nurture customers into advocates within …

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July 9, 2021

Client vs. Customer: What Is the Exact Difference in SaaS? Why Is it Important?

In customer marketing Swagata Kumar
client Vs Customer

Some companies have consumers, customers, and clients. This is why the words are often interchangeable and you might get easily confused. The word “client” can also mean “customer,” according to most dictionaries, but it has a separate definition when it comes to professional services. In business, the two terms are …

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April 30, 2019

5 mistakes marketers make while trying to increase upsells

In customer marketing Nilesh Surana
customer-marketing

I appeared on a podcast with Bryan Reynolds of Sure Oak to discuss the impact of customer marketing on upgrades and upsells. What is Customer Marketing Before we even talk about what is customer marketing, let’s discuss a little about why it has become so important. In the subscription economy, …

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