You might think a customer referral to be a new concept, one that has been around only recently. If you think that, well think again! The concept of a ‘customer referral’ goes back hundreds of years. If you are ever in any part of any town and ask a passerby …
Category: customer marketing
It’s quite common to be unsettled in situations when something doesn’t go as expected and the immediate reaction to it is being raged to the situation or the person responsible for it. A similar scenario occurs with the customers as well and is no different. So, how do you deal …
Has there been a brand to this day that has survived without listening to customers? I say no! You have the business but its end goal is to sell the product to a customer after all. So it matters you listen to their needs and expectations from the product, identify …
Steve Jobs said, “People don’t know what they want until you show it to them” back then and now Apple promoted the Apple Patently Watch saying, “How to take an ECG ”. Do you see the change in the paradigm shift in the way it is marketed at two different points …
Want to build customer relationships? Then appreciate your customers for being there! As they are mostly the ones who allow sales in the future. Building a relationship comes with a “Thank you note to customers.” Make your customers feel appreciated by writing to them professionally. The impact of it may …
Providing constant value to the customers doesn’t automatically lead to them becoming your advocates. Many companies still believe the opposite. It is true to some degree but companies well versed in creating advocacy are treating it as a sales pipeline. They are embedding steps to nurture customers into advocates within …
Some companies have consumers, customers, and clients. This is why the words are often interchangeable and you might get easily confused. The word “client” can also mean “customer,” according to most dictionaries, but it has a separate definition when it comes to professional services. In business, the two terms are …
I appeared on a podcast with Bryan Reynolds of Sure Oak to discuss the impact of customer marketing on upgrades and upsells. What is Customer Marketing Before we even talk about what is customer marketing, let’s discuss a little about why it has become so important. In the subscription economy, …