Acquiring your customers is just a first step in the fruitful partnership process and retaining them is the next big thing and for that matter, it becomes extremely crucial to reduce the churn for any SaaS Business. Of course, churn is inevitable, but the better we analyze and measure churn, …
Category: Customer Churn
Churn is not just a Customer Success problem. It cuts across the product, support, pricing, usage, customer success, user experience, the solution we are offering, and more. Churn is inevitable. Period. But the better we analyze churn, the better we will be at reducing the churn. So, I think it’s …
No matter what era we live in, customer retention is something that will never fade away. Why? Let’s see the process of acquiring new customers. You’ve spent considerable time creating various marketing and sales funnels to convince your customer how your product can solve their problems. They’ve moved down your …
Running a SaaS business is not easy. Especially if your just filled bucket starts leaking. It becomes an impossible task to achieve profit targets while your company suffers a high SaaS customer churn rate. Customer churn is a major problem that requires immediate attention. It is also a big de-motivator. …